Jessica Wynn

And teens who enroll are 35% more likely to quit using nicotine.

They also have something called the X Program, which is designed by Truth Initiative with the Mayo Clinic.

So anyone can text DITCHIT, D-I-T-C-H-I-T, to 88709 and get personalized coaching and community support.

Over 750,000 young people have used it, and clinical trials show it boosted quit rates by 40%.

So give them something to text, and it's more successful.

But yeah, we need to approach it differently than just being mad at these kids for succumbing to these billion dollar companies.

Right.

Punishment doesn't work.

Demonizing kids does nothing.

You suspending a teen for vaping.

It's just not addressing the issue.

So education, resources and compassion are more successful to keep kids off nicotine.

You have to meet them where they are and make quitting possible.

So Truth's text program, This Is Quitting, it's reached over 500,000 teens.

And we'll link to the Truth programs and their great ads in the show notes.

You're giving them ideas.

Stop.

And teens get addicted to vapes faster than adults due to their still developing brains, which are more sensitive to nicotine's reward effects and have a less developed prefrontal cortex that controls impulses.

There is a high success rate, so they release nicotine more slowly and at lower doses.

The big thing is they don't reinforce the addictive inhaling behavior, and they're meant to taper off.