Jimmy Wales

either of them is going to be presidential, they're not lunatics and so forth, and can't really say that these days.

It's quite a shame.

Yeah, yeah, yeah.

No, that's sort of a funny one.

Because it is...

There is a bit of an irony in the story because the story is really about Quakers.

And they're like the reason the Quaker people chose the brand is because at that time there was a lot of food adulteration.

You might buy oats, but maybe there's a lot of sawdust in there to pat it out or whatever.

Like it was a problem.

To be fair, could you really tell the difference?

Maybe that's what they thought.

But the word Quaker, what it said to people was, it says oats on the box.

You know what's going to be in the box?

Oats.

Like that's pretty straightforward.

And it's because at the time, the Quakers had a really good reputation in business that they would do what they said.

In an era when there was a lot more haggling, which broadly speaking, I would say Americans hate haggling.

It's very stressful.

Nobody likes buying a car for this reason and so on.

And the posturing and the lying that goes on of like, oh, this is absolutely the lowest price I can accept.