Jimmy Wales

Are you kidding me?

And that's not really your lowest price.

For the Quakers, if they said, this is the lowest price I can accept, that was take it or leave it.

Because they told you the true price that they would take or leave.

And it was part of their religion, part of their belief system, which at first people thought, well, I mean, obviously you're going to fail in business because you're not playing the game.

They didn't care.

Like that's our religious belief.

So like this is how we live our lives.

But it actually worked really well because suddenly it's like, oh, like they do what they say.

I mean, I say this about, for example, Amazon.

Like Amazon, you're going to have lots of complaints about Amazon.

People do.

Fine.

I'm not talking about that.

I'm just talking about you order the thing from Amazon.

It's going to come in the mail.

It's going to be the thing you bought.

And if there's anything wrong, you send it back and they give you your money back.

Or even if you complain, sometimes they go, we'll refund you.

Don't bother sending it back because it's too much trouble for everybody.