Joe Doran
speaker
456 appearances
5 recordings
1 series
first heard Aug 2026
last heard 8 Aug
Joe Doran’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.
Appearances
And we weren't taking into account the quality of the product, the fitment of the product to the prompt, other additional data that that would be there that would be a better way to recommend a product that may lead to the ultimate goal.
Instead of instead of the ultimate goal being a click and ultimate goal being the
Consumer
buying the product.
Right. 'Cause it it was always the the that paid mechanism, it's a shortcoming, uh, is because it's a step removed.
Because Google doesn't care if you convert or not.
They they kind of do because they want the return on ad spend, but they get paid on a click, right?
So
That's what they care.
Right.
Exactly.
And I think that's what led us to
Like we we really
We as an industry, the practitioners as well as kind of like the industry itself, have kind of like laid in when you think about paid search really on a session-based conversion, right?
So that is a simple conversion.
There is no
Um
no real look at how much does that organic traffic contribute to a paid search, what other factors happened to a paid search transfer that came over to that led to a conversion.
How do you think about that from a multi-channel or kind of like universal measurement uh kind of like standpoint?
It and I think the
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