Joe Doran

speaker

456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI Search Is Reshaping Retail Media and Discovery · 3 Aug 2026 podcast

So it and and it will eat in to part of the budget.

So if you're relying on, oh well, Google can crawl me because they're they're the most sophisticated, that that is a false promise because they only have so many dollars to spend.

And a JavaScript page is going to cost three to five X to to render than than a fully rendered simple page uh for for the client with all the information that they have they need.

Abs absolutely.

Absolutely.

So um within a paid search ecosystem, I think there is a a lot of things that that we thought about uh very, very clearly for uh our

consumers, for the retailers, trying to get them the best associated like sponsored ad to go associate with their their query.

And how do we go get it right around the ability to go bid efficiently to boost against like individuals that were most important, uh, but also kind of like what was the structured element and the structured data that I would bring in that would be matching criteria.

to those those queries as well as what we get displayed on the page and then what was the right balance between paid and and and unpaid.

But I think the the thing that becomes and and the other thing that that we had is that we would also for every one of our our our advertisers, we had our own crawler because we would crawl

all all the advertiser sites to make sure that there is a great connection between the landing page and all that fun stuff.

So I I think there is a a a big connection there.

The other thing that we spent a lot of time is having the right balance between organic

um results and paid results and what was the right balance between that, which I think is going to be something that we need to think about more uh in the world of AI uh and what you uh are thinking about and thinking about the contributions of organic uh traffic and search to the overall.

Um but

The the product information is is I think is is critical.

Uh especially as a structured data associated with the product for making recommendations and making ranking that would be good predictors of a in the paid search world, a click.

Right.

And and a lot of times we we were just optimizing against those clicks based on what observed behaviors we had see.

Showing 181–200 of 456 · page 10 of 23