Joe Doran

speaker

456 appearances 5 recordings 1 series first heard Aug 2026 last heard 8 Aug

Joe Doran’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Aug 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How AI Search Is Reshaping Retail Media and Discovery · 3 Aug 2026 podcast

Google does that, but very, very specifically, Google does that really around Google shopping.

Right, and when they're presenting a Google Ca carousel because they're trying to confirm price and availability.

uh from what you've given to them and structured data.

So common challenge, but because they operate a little bit differently, it's it's an additional complexity, right?

That you as a retailer have to ensure that that you're serving these these this non-human traffic in the same way with the same care that you do for your human traffic because it it it is part of the shopping experience.

Yes.

That is exactly the the challenge, right?

So i if I as a crawler can't efficiently crawl the breadth of your site, I'm gonna continually pull back on it because there's other parts that I could probably spend on.

The the the big challenge with anybody that has a a crawler like and they're trying to index the interweb.

Right the the internet is massive, right?

E even Google will have a very difficult time indexing the full internet.

So they have to make choices, right?

And they're making and they set a budget limit for what they can actually do.

And if you were uh have content that's important and you make it easy for that bot to go consume it with a high degree of efficiency, right, they're it they're gonna spend more money on you.

uh than on the things where it's harder to go do.

So you have to play this this this game because you have to work within the constraints that that these big you know marketplaces, search engines, AI search engines

uh are are playing for us.

Right.

So and even though Googlebot can can do a very good job, they're the best at rendering, you know, JavaScript, they would prefer not to because rendering JavaScript is super expensive.

Right.

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