John Dwyer
speaker
1,014 appearances
1 recordings
1 series
first heard Jun 2026
last heard 26 Jun
John Dwyer’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
So someone gets the three or four hundred dollar room every night for free, but the hotel hopes hopefully makes money out of, you know, food and beverage.
And so therefore when we say to the business
businesses, look, we can give this to you and it's worth a thousand dollars, which means you can say to someone, Buy my lawn knowing services or buy my refrigerator or come to my hairdressing salon ten times and I'll give you a free holiday.
And of course it's worth a thousand dollars, but it's only costing the business fifty.
Now that's the wow factor you're looking for.
You're looking for something that's a low cost to you
But a high perceived value.
Because the toy at McDonald's they make for twenty two cents in China, but it looks like it's five dollars in Kmart.
That's why it works.
Yeah, I I would say probably the Seinfeld one.
It's pretty hard to have a losing campaign when you've got Jerry Seinfeld uh doing all the ads with you.
It's a bank down under and this is where the vacation concept came from.
It's a bank down under called the Greater Building Society.
And uh when I was engaged by them, I ended up doing eleven years with them, but when I was engaged in the first month or two
I did a time and motion study on their marketing.
And they had a big advertising agency and doing all the usual branding things.
And so the name of the bank was the greater.
And so therefore the the advertising agency came up with a phrase or tagline.
Sooner or later, it's the greater.
And I went, Oh God, is that the best you can do?
Showing 241–260 of 1,014 · page 13 of 51
← Previous
Next →