John Dwyer

speaker

1,014 appearances 1 recordings 1 series first heard Jun 2026 last heard 26 Jun

John Dwyer’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights · McDonald's and KFC Do This Instead of Price Wars | Direct Response Marketing | John Dwyer · 26 Jun 2026 podcast

And so therefore, back in the day, if I wanted to really close someone quickly, within 10 minutes of me having the phone conversation with them, I would actually put together a layout like that.

I'd put that layout together and fax um not fax them.

I'd I'd scan it and send it to them.

And they would be

blown away because who draws that fast and it was done within five minutes.

Now what I can do is within five minutes is brief ChatGP too and if it's a pest control company, I can have the square graphic ad done within three minutes of spiders jumping out and scaring the daylights out of the housewife.

And of course the headline will say use our pest services, we'll get rid of all of the spiders and the cockroaches and you'll guess what you'll get a free you get a free

Free holiday, uh, that terms tends to be a recurring theme.

And so all of that's done within five minutes, and I get that to them.

It has increased my conversion rate by a hundred percent.

So what I used to get by quickly sketching this up, now I'm doubling the conversion rate because I'm giving them a professional graphic art rendition of what their advertisement will look like.

What what would be the biggest marketing?

Okay, right.

Uh probably that price is king.

Uh I I say that that's I know I'm coming back to something that we've discussed over and over in this interview, but you know, people say, Oh, well, you know, price is king and it's not because the the thing is, is that uh at the end of the day, you know and I know that particularly the big Kmart brands have yeah, pushed a lot of the well known brands out of Kmart because they've got their own I I think it's called Anko.

They got their own brand these days.

And they will say, Oh, well, you know, we've just got rid of, for example, I'm trying to think of a brand name, we just got rid of um a clothing range by uh wh whatever the whatever the big clothing brand name might be.

Uh and we put in Anka Anko, our home brand, and you know, people are buying that instead of the the other brand.

Well, yes, a certain percentage of the people are buying that, but there's still plenty of people who are buying the BMW brand.

And so we're

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