John Gafford

Well, you know, it's funny. The one question that all of our people – we have a lot of people. I've got 585 agents that work for us here. We have a very large company.

But the number one question that I teach our people to ask that I think gets us more business – then anybody else, because nobody really asked this, is everybody in this business gets so concerned with the first time you talk to a client on the phone. Let's say they're looking to buy a house. So what do you want? I want a three, two. I want this. I want a pool. I want it here.

But the number one question that I teach our people to ask that I think gets us more business – then anybody else, because nobody really asked this, is everybody in this business gets so concerned with the first time you talk to a client on the phone. Let's say they're looking to buy a house. So what do you want? I want a three, two. I want this. I want a pool. I want it here.

But the number one question that I teach our people to ask that I think gets us more business – then anybody else, because nobody really asked this, is everybody in this business gets so concerned with the first time you talk to a client on the phone. Let's say they're looking to buy a house. So what do you want? I want a three, two. I want this. I want a pool. I want it here.

What's your price point? What's that? They're just going through this mental garbage checklist of the house and it's done. Well, you have to get all that information because you have to know what people want. But at the end of that conversation, the last question we always ask is forget the house.

What's your price point? What's that? They're just going through this mental garbage checklist of the house and it's done. Well, you have to get all that information because you have to know what people want. But at the end of that conversation, the last question we always ask is forget the house.

What's your price point? What's that? They're just going through this mental garbage checklist of the house and it's done. Well, you have to get all that information because you have to know what people want. But at the end of that conversation, the last question we always ask is forget the house.

you're moving your life here you're relocating your life here what else can we find out for you that you need to know about living here i mean do you need to know what the best club baseball team is do you have to know i mean is there a special needs program at this it's a particular school for your child what else can we chase down what where where's your church where's your gym what clubs do you want to be in tell me about your life moving here and let us chase all that down for you and all of a sudden it's like whoa because it stops being about the house

you're moving your life here you're relocating your life here what else can we find out for you that you need to know about living here i mean do you need to know what the best club baseball team is do you have to know i mean is there a special needs program at this it's a particular school for your child what else can we chase down what where where's your church where's your gym what clubs do you want to be in tell me about your life moving here and let us chase all that down for you and all of a sudden it's like whoa because it stops being about the house

you're moving your life here you're relocating your life here what else can we find out for you that you need to know about living here i mean do you need to know what the best club baseball team is do you have to know i mean is there a special needs program at this it's a particular school for your child what else can we chase down what where where's your church where's your gym what clubs do you want to be in tell me about your life moving here and let us chase all that down for you and all of a sudden it's like whoa because it stops being about the house

and becomes about the client and their actual needs.

and becomes about the client and their actual needs.

and becomes about the client and their actual needs.

And that's the answer that I always give on, are you worried that AI is going to replace real estate agents? And I'm like, not at all. Because I think that people, yes, a certain percentage of the public with high financial IQ and just the time to deal with it can make their own decisions and figure it out.

And that's the answer that I always give on, are you worried that AI is going to replace real estate agents? And I'm like, not at all. Because I think that people, yes, a certain percentage of the public with high financial IQ and just the time to deal with it can make their own decisions and figure it out.

And that's the answer that I always give on, are you worried that AI is going to replace real estate agents? And I'm like, not at all. Because I think that people, yes, a certain percentage of the public with high financial IQ and just the time to deal with it can make their own decisions and figure it out.

Yes. The reason it hasn't already is because blockchain is not perfect.

Yes. The reason it hasn't already is because blockchain is not perfect.

Yes. The reason it hasn't already is because blockchain is not perfect.

It's so funny when I run into people, I'm like, oh yeah, I use AI every day. And they're like, yeah, use it to give me social media posts. I'm like, dude, I took our PNLs and all of our numbers for the last three years. I upload it, had it completely analyze our business models of all of our stuff. give me fine areas where we weren't paying attention and could improve it.