John Gafford

See how I did that?

That's a solid segue, right?

So let's say we grab the spin gem, and you've never seen this before, even though it's something you invented.

So what are we looking at, and how do I figure out how to pitch this right?

You're always selling the result.

We're the same.

Focus, yeah.

Man, you're exactly right.

You're exactly right.

And so much, you know, especially because we're in the real estate space here, and I find that the biggest mistake that I see people making is all of their marketing is about them.

Yeah.

It's never about the client.

They never put pieces together that are beneficial to the client.

And, like, I'm giving a talk on Wednesday next week for the Nevada Association of Realtors at their convention deal, and my whole speech is the analog agent talking about, you know,

Every day there's a new app or something or AI or this that's designed to make it so you never have to work again and it'll handle your CRM and talk to your database and do everything for you.

But those nuanced moments of understanding how to connect with people and solve those problems, understand what those problems really are, that requires a human touch.

And the less human that every sales industry is starting to become, the easier it is going to be to excel in those same industries by being more human.

That's so funny is my partner and I would talk all the time about,

We're selling super lux homes and stuff in the real high end.

It's like showing those homes as an art form because it's like walking around going, here's a fireplace.