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John Gafford

👤 Person
10310 total appearances

Appearances Over Time

Podcast Appearances

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

Found our episode of, like it says in the opening, man, the podcast that gets you from where you are to where you want to be. And today, man, talk about serendipity. I'm going to start with a little story today. So the other day, me and the wife were flipping around through the old channels. I'm trying to figure out what to watch. And what do we see on the old Netflix?

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

Found our episode of, like it says in the opening, man, the podcast that gets you from where you are to where you want to be. And today, man, talk about serendipity. I'm going to start with a little story today. So the other day, me and the wife were flipping around through the old channels. I'm trying to figure out what to watch. And what do we see on the old Netflix?

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

We see the Liver King documentary. And if you don't remember who that is, that's that lunatic dude that was all jacked up. It was like jumping in cold water and eating animals alive or whatever he was doing. Everybody knew who this dude was. He went from nobody to everybody in like two seconds. And we're watching the documentary about his rise and fall, whatever it was.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

We see the Liver King documentary. And if you don't remember who that is, that's that lunatic dude that was all jacked up. It was like jumping in cold water and eating animals alive or whatever he was doing. Everybody knew who this dude was. He went from nobody to everybody in like two seconds. And we're watching the documentary about his rise and fall, whatever it was.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

We see the Liver King documentary. And if you don't remember who that is, that's that lunatic dude that was all jacked up. It was like jumping in cold water and eating animals alive or whatever he was doing. Everybody knew who this dude was. He went from nobody to everybody in like two seconds. And we're watching the documentary about his rise and fall, whatever it was.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And, you know, it's like 30 minutes into it and I'm, you know, I'm watching it, but I'm not super vested in it. Cause I'm like, okay, this is kind of whatever, but you know, I'm not super vested in the program. And then all of a sudden this dude pops on the screen and this guy says, I remember exactly what he said. He goes, so he came to us and he said he wanted a million followers.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And, you know, it's like 30 minutes into it and I'm, you know, I'm watching it, but I'm not super vested in it. Cause I'm like, okay, this is kind of whatever, but you know, I'm not super vested in the program. And then all of a sudden this dude pops on the screen and this guy says, I remember exactly what he said. He goes, so he came to us and he said he wanted a million followers.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And, you know, it's like 30 minutes into it and I'm, you know, I'm watching it, but I'm not super vested in it. Cause I'm like, okay, this is kind of whatever, but you know, I'm not super vested in the program. And then all of a sudden this dude pops on the screen and this guy says, I remember exactly what he said. He goes, so he came to us and he said he wanted a million followers.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we said, okay, we can make that happen. And I was like, okay, wait a second. Who's that guy? Who's this dude that's talking about you want a million followers that are highly engaged? I can make that happen. I'm like, this is for me. It's like I don't just look at the dancing chimps on the stage. I want to see the man behind the curtain. I want to see the Wizard of Oz.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we said, okay, we can make that happen. And I was like, okay, wait a second. Who's that guy? Who's this dude that's talking about you want a million followers that are highly engaged? I can make that happen. I'm like, this is for me. It's like I don't just look at the dancing chimps on the stage. I want to see the man behind the curtain. I want to see the Wizard of Oz.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

And we said, okay, we can make that happen. And I was like, okay, wait a second. Who's that guy? Who's this dude that's talking about you want a million followers that are highly engaged? I can make that happen. I'm like, this is for me. It's like I don't just look at the dancing chimps on the stage. I want to see the man behind the curtain. I want to see the Wizard of Oz.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I want to see the guy pulling the strings, making things happen. So I start Googling this cat. And my wife sees me pick up my phone and she's like, are you bored? Like, can we turn this off? Because she wasn't that into it. I was like, no, no, no, no. I'm just looking up this dude because this dude's obviously got something. And I Google him and I'd redo some research. I'm like, cool.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I want to see the guy pulling the strings, making things happen. So I start Googling this cat. And my wife sees me pick up my phone and she's like, are you bored? Like, can we turn this off? Because she wasn't that into it. I was like, no, no, no, no. I'm just looking up this dude because this dude's obviously got something. And I Google him and I'd redo some research. I'm like, cool.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I want to see the guy pulling the strings, making things happen. So I start Googling this cat. And my wife sees me pick up my phone and she's like, are you bored? Like, can we turn this off? Because she wasn't that into it. I was like, no, no, no, no. I'm just looking up this dude because this dude's obviously got something. And I Google him and I'd redo some research. I'm like, cool.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I'm like, I need to talk to this guy at some point. The very next morning, I get a text message from somebody that knows this guy that was on the screen and said, hey, are you recording a podcast on Tuesday by chance? Because this guy is going to be in Vegas and wants to be on your podcast. I was like, I'm in.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I'm like, I need to talk to this guy at some point. The very next morning, I get a text message from somebody that knows this guy that was on the screen and said, hey, are you recording a podcast on Tuesday by chance? Because this guy is going to be in Vegas and wants to be on your podcast. I was like, I'm in.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I'm like, I need to talk to this guy at some point. The very next morning, I get a text message from somebody that knows this guy that was on the screen and said, hey, are you recording a podcast on Tuesday by chance? Because this guy is going to be in Vegas and wants to be on your podcast. I was like, I'm in.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I told that story about, I told the guy the story that I just told you, and I said, I'm in. So, ladies and gentlemen, we are very lucky. Welcome to the program, The Wizard of Oz Behind the Lever King. This is... is the brains at the 1DS Collective. This is John Hyland. John, what's up, man? Thank you, man. What an intro. Thanks for joining us. Well, I got to tell a story, man.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I told that story about, I told the guy the story that I just told you, and I said, I'm in. So, ladies and gentlemen, we are very lucky. Welcome to the program, The Wizard of Oz Behind the Lever King. This is... is the brains at the 1DS Collective. This is John Hyland. John, what's up, man? Thank you, man. What an intro. Thanks for joining us. Well, I got to tell a story, man.

Escaping the Drift with John Gafford
From Nobody to Netflix: The Genius Marketer Behind the Liver King

I told that story about, I told the guy the story that I just told you, and I said, I'm in. So, ladies and gentlemen, we are very lucky. Welcome to the program, The Wizard of Oz Behind the Lever King. This is... is the brains at the 1DS Collective. This is John Hyland. John, what's up, man? Thank you, man. What an intro. Thanks for joining us. Well, I got to tell a story, man.