John Gafford

go hard and commit to it and successful so do you think most of the good content out there is scripted versus just off the cuff how much of it's scripted i mean i'm just if you really want to do good at this do well do good if you're going to do well with this how much like

how much preparation should you be scripting everything should you be running this through a chat gpt to try to say is this got a good hook on it i mean what should you be doing if you're the i mean i could ask you right now how to how to start a real estate company how to start a title company how to start a loan company you can say like oh where do we start yeah i could give you the floor for two hours and you just go yeah then you think like wait a second i have somebody that's never been involved with real estate before

how much preparation should you be scripting everything should you be running this through a chat gpt to try to say is this got a good hook on it i mean what should you be doing if you're the i mean i could ask you right now how to how to start a real estate company how to start a title company how to start a loan company you can say like oh where do we start yeah i could give you the floor for two hours and you just go yeah then you think like wait a second i have somebody that's never been involved with real estate before

how much preparation should you be scripting everything should you be running this through a chat gpt to try to say is this got a good hook on it i mean what should you be doing if you're the i mean i could ask you right now how to how to start a real estate company how to start a title company how to start a loan company you can say like oh where do we start yeah i could give you the floor for two hours and you just go yeah then you think like wait a second i have somebody that's never been involved with real estate before

I need to go back and say, wait a second, I could have talked about and formatted this story a little better so I could, it's influence, right? And so it's like, wait a second, I need to be able to frame, reframe, revisit, introduce things, touch on them, build a backstory. It's the entire thing of like, if you were to put a speech together to a 10,000 person audience on building a brokerage,

I need to go back and say, wait a second, I could have talked about and formatted this story a little better so I could, it's influence, right? And so it's like, wait a second, I need to be able to frame, reframe, revisit, introduce things, touch on them, build a backstory. It's the entire thing of like, if you were to put a speech together to a 10,000 person audience on building a brokerage,

I need to go back and say, wait a second, I could have talked about and formatted this story a little better so I could, it's influence, right? And so it's like, wait a second, I need to be able to frame, reframe, revisit, introduce things, touch on them, build a backstory. It's the entire thing of like, if you were to put a speech together to a 10,000 person audience on building a brokerage,

You understand what is the audience thinking about this thing. I use these examples because I think it matters, because I think that it's not one size fits all. Somebody very educated on something might just need help formatting and making it compelling. might be changing the background.

You understand what is the audience thinking about this thing. I use these examples because I think it matters, because I think that it's not one size fits all. Somebody very educated on something might just need help formatting and making it compelling. might be changing the background.

You understand what is the audience thinking about this thing. I use these examples because I think it matters, because I think that it's not one size fits all. Somebody very educated on something might just need help formatting and making it compelling. might be changing the background.

Might be, you know, them, they wear horrible clothes that they've had for 20 years and they look like a ragamuffin on screen, right? Like how do we look at all of it and say, like, we are presenting something. Now there's different branding and different things. And we're presenting something to the world that has to be, I say, holistic, like W-H-O-L, and it all needs to be tied together.

Might be, you know, them, they wear horrible clothes that they've had for 20 years and they look like a ragamuffin on screen, right? Like how do we look at all of it and say, like, we are presenting something. Now there's different branding and different things. And we're presenting something to the world that has to be, I say, holistic, like W-H-O-L, and it all needs to be tied together.

Might be, you know, them, they wear horrible clothes that they've had for 20 years and they look like a ragamuffin on screen, right? Like how do we look at all of it and say, like, we are presenting something. Now there's different branding and different things. And we're presenting something to the world that has to be, I say, holistic, like W-H-O-L, and it all needs to be tied together.

Yeah, it needs to be tied together and buttoned up. So when you say script, like somebody could rip, I could ask, if somebody's not passionate about it, yeah. Or if they're super scared, yes, we'll write you a script. Let's read off a script. Try not to read off a script. Try to like say, hey, I know enough about this. I've studied enough.

Yeah, it needs to be tied together and buttoned up. So when you say script, like somebody could rip, I could ask, if somebody's not passionate about it, yeah. Or if they're super scared, yes, we'll write you a script. Let's read off a script. Try not to read off a script. Try to like say, hey, I know enough about this. I've studied enough.

Yeah, it needs to be tied together and buttoned up. So when you say script, like somebody could rip, I could ask, if somebody's not passionate about it, yeah. Or if they're super scared, yes, we'll write you a script. Let's read off a script. Try not to read off a script. Try to like say, hey, I know enough about this. I've studied enough.

And I think that's another thing, you know, put time and effort into like studying your craft.

And I think that's another thing, you know, put time and effort into like studying your craft.

And I think that's another thing, you know, put time and effort into like studying your craft.

Right. Because if you're looking at a script for the first time, it's showing up, you're going to need a script to read off of. But if you've read it a hundred times, you need talking points and keywords.