John Miles

That's good.

That was really nice.

But one of the funnest ones I ever did was actually my early days at DB when there was no beer advertising on.

And we had the old, remember the old Coots beer?

Yeah.

so i was sure there's a throwback hey what a blast so i was the brand manager so i didn't do the strategy or anything i just had to implement it but i did have this sort of idea when someone was talking to me i thought oh yeah why don't we do that and so i thought let's put a rock band on the road because we're not allowed to advertise yeah but we can advertise our sponsorships yes

So I created the Coots Band.

And it was a retro band that went around all the pubs and, you know, up at Mochueca at New Year's.

We had the wildest time.

And as soon as someone walked in, you know, our non-beer advertising for the Coots Band on the radio come up to the glue pot.

And as they walked in, we gave them a stubby.

We did, in one month...

in those days which i think population in new zealand's three year three mil three and a half on one month we worked out we sold three million green stubbies in one month oh that's volume that's volume now yeah yeah and i mean unfortunately the beer was pretty shit

The marketing's good.

People will still buy it.

There's plenty of those out there.

Yeah, yeah.

But yeah, so that was one of my favourites.

But I mean, I've worked on all sorts of different stuff over the years.

But I mean, obviously, I thought for this podcast, the YMCA was a good one.