John Miles

Well, the interesting thing, you know, the example I give in there of the Polytech when we did all the... Yes.

We became very famous in Mount Maunganui just through, you know, what we did.

I remember.

Yeah.

So...

so there was one time one of my team came to we did a big double page spread it was showing everything and they forgot to put the logo on but it was in our colors and all that so i said to the ceo i said um if you get any complaint you know people saying something blame me you know because i should have seen it you know i never even looked and i just let team do it

And we never got, no one even noticed that our brand wasn't there.

That was the strength of the brand.

It was one of the things when we went through and the stuff we had there was absolute rubbish.

And I was looking as a marketer, you go, what's our point of difference?

And the only point of difference that we really had was 30 kilometers of white sand beach.

So I thought, oh, why don't we take a tourism approach?

And the greatest compliment we had was a dragon.

I was doing a keynote in Australia.

and one of the Dragons was there, you know, who does all this stuff.

Yeah, Dragon's, I've forgotten his name.

But he saw this and he said, what's that?

I said, oh, we're a little education brand in New Zealand.

He said, that can't be education, it's too fucking good.

Which was, you know, one of the greatest compliments I've ever had.