Jonathan Gillham
speaker
95 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Jonathan Gillham’s voice in public audio — every appearance, attributed to the second.
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Appearances
Um, we were helpful in a study that looked at an Amazon book.
that was talked about m uh foraging for mushrooms and the and we showed that it was AI written and that they the recommendation in that book was to taste taste the mushroom to see if it was poisonous.
Um you know obviously obviously a terrible idea.
And so you don't want to like you don't want to introduce new legal risk for yourself, but I think there's you know if if you're brand new to this space and you don't have the budget to hire writers, throwing up a word
site, getting some AI content generated, it's not going to be a great long-term strategy, but it's not a bad way to learn and get a little bit a little bit of traffic for a short period of time.
Um I think that's I think it's like uh you know not a not again not a bad way to learn, but I think if you have a lens around that you're building something meaningful, I think the concern around publishing accurate, factually correct information is is highly important.
You know, how I think society's gonna wrestle with how AI content is is used in in the world where people are accepting of it, where people aren't accepting of it.
No one wants to read a review on baby formula um that was that was AI generated.
Um they want to hear the personal personal experience.
I think that and to to answer the question like how is this going to evolve?
Um I think the my my sort of prediction, and I don't know exactly what it's gonna look like, but I think the author that is but stands behind a piece of work is going to be more and more consequential.
And you know, I think Google has moved in that direction.
You know, we now have author author sections of a blog post that are like
Created by this person, reviewed by this person, here's this person's credentials, here's all their social links, here's their home address, right?
It's like it's just like this overwhelming level of information to show about who was behind this piece of work.
And I think the long term approach to sort of dealing with with this, what can you trust where the like who's who's standing behind this work is that the author behind any published work is going to have even more traceability to that confirming that they're a real person and responsibility for uh what they what ends up getting published, what what they end up publishing.
Right.
all.
Yeah, I think w I mean these models end up at the average of all their training data.
The content that they produce is sort of the sort of average of the training data.
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