Jordan Belfort
👤 SpeakerAppearances Over Time
Podcast Appearances
Right.
How could you know?
I don't know.
But the moment I looked at this can, I landed at a seven and a half.
Why?
Yeah.
Okay.
The packaging look good.
I trust, I've trusted you.
So immediately everything I know about energy drinks, coffee, whatever, French vanilla, and immediately my brain will take all my experiences and put me somewhere because I'm from earth.
Whether you're selling cars, homes, slate, books, everything.
The person that you're trying to sell to, the moment they know what the product is, their brain will take everything they've ever heard, seen, experienced, their prejudices, good, bad, and land somewhere on this scale of certainty, right?
But where are you?
You're at 10.
Why?
Because you know how awesome it is.
So what's your job now?
If you want to get me to that level of absolute certainty, because listen, where do you want me on the scale?
If I'm at a three or four, am I buying this stuff?
No.