Jordan Cooney

speaker

14,565 appearances 257 recordings 1 series first heard Sep 2024 last heard 20 Aug

Jordan Cooney’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Local SEO is Evolving in AI Discovery · 27 Jul 2026 podcast

I think most SEOs, um, they they they underestimate the the complexity and and and the level of rigor you need to convey value to a local business and a local business owner, even if it's a franchise, even if it's a big, you know.

uh nationwide or global franchise where their local businesses are dependent on local customers, there's still a a level of complexity there that I think most people underestimate.

But I have to ask you the big question because if I didn't, I wouldn't be a good podcast host.

Like, what the heck is going on with AI and local?

So like how is AI disrupting the local space?

What's what's the same or different um from

From pre-AI mode, pre-AI overviews, um, and and and and is or if it is this not impacting local experiences?

A hundred percent.

And

Like one of the things that I think uh

is is impactful with this AI change and just the results changing is like

I'm curious to get your perspective as like

Is the quality of traffic different?

today than it was in the past for local businesses.

And in particular, I want to take maybe a spicier edge on this.

Has spam changed to local businesses?

from the past to today with AI results.

food, right Joey?

So one of the things I think is is is fascinating about local and you know, any any national business is that there's this

There's this insatiable desire to always want to fixate yourself on a single search result.

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