Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
You know, it's the it's the age old I I've shared this story a million times, not only on the pod, but but at other at other events, right?
I I worked at eBay and and our CMO just wanted eBay to rank for iPhone.
And I was like, Whoa, man, I don't know.
I don't think I can do that.
But that's what we fixated ourselves on for like a whole year, is to rank for iPhone, right?
And there's the there's the same desire obviously with local businesses, right?
And it's maybe even more acute, right?
Because if you're a lawyer in a very specific region with a very specific specialization, that keyword gets just cross-sect sectioned out really narrowly, right?
And you're just fixated on ranking for that one term that is so relevant to how you you do business in in that market.
With A high now, that's just changing.
It's changing super fast.
And in our
In our prep session, I I really loved how you were thinking about this transition, right?
Which, you know, business owners have always been focused on like single keyword expectations.
And those search results is like what they basically go and check every single day.
But now with AI and the the hyper personalization and expectations that consumers have in their own prompts and their own prompt desires.
that is becoming a very different different world and there's different influences that drive that.
How are you seeing uh this response world impact local businesses?
How are you communicating this, you know, single keyword expectation with with business owners and
Give us your thoughts on how this has changed now with with AI results.
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