Jordan Cooney
speaker
14,565 appearances
257 recordings
1 series
first heard Sep 2024
last heard 20 Aug
Jordan Cooney’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 138 in all, peaking in Jan 2026 with 22.
Appearances
So I wanna I wanna unpack a few of these these topics because some of that stuff is like really deep and I think like especially if you're a local business owner listening to this show, like some of these concepts like penalties and animals from the zoo like penguins, now you're like, Whoa, where the hell am I?
Right.
It gets very confusing, very fast.
But let's unpack a few of these things because I think it's it's really important for for our listeners to understand how how the mechanics of some of this stuff works and
One of the things that I I want to understand from your perspective is what is authority today for a local business?
Right.
And and and I think authority signals are very different for a local business than for other types of websites.
And what do how do you guys communicate what those signals look like?
And maybe I'm wrong about whether they're different or not, but I I want to get your perspective on that.
And I want to understand how
Business owners should be thinking about the concept of authority.
There's so much hype right now about authority.
There's so much noise, right?
And we're we're not too far away from a new zoo animal being one of the penalties for poor authority practices, right?
I'm not trying to bring the penguin back, but it's the reality of like how some people are thinking about tactics like what do I do in Reddit?
What do I do in Wikipedia?
What do I do in these other
community UGC channels to build my authority.
So first question is what is authority for a local business?
Help our listeners understand that.
Showing 481–500 of 14,565 · page 25 of 729
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