Jose Butcher

speaker
171 appearances 1 recordings 1 series first heard Sep 2024 last heard Sep 2024

Jose Butcher’s voice in public audio — every appearance, attributed to the second.

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I'm not going to mention anything.
any tool, but there are some tools that can help you to manage all of these with an Excel file.
So it's a bit manual work, but there are some tools that might contribute to make it easier.
But one of the tips as well, it's having a well-optimized
Google my business profile.
It's going to be a 10 points from the brand because imagine that you want to go to one of these big brands in the center of New York and you go on a Sunday because you don't work on Sundays.
And what happened?
This story is closed on Sundays.
It will be a bit upset.
Your review is going to be very, very bad.
So I think one of the tips here is having it updated with the right information will be very, very useful.
Well, one of them is the amount of things that you need to analyze when you do a campaign.
So, for instance, it's not the same analyzing or doing a keyword research for a local company, which is up to 1,000 keywords, 5,000 keywords, 10 pieces of content, 15 pieces of content, that to wider companies, bigger companies, that maybe you need to analyze.
I don't know, 1 million keywords.
So that's the first thing that differs the variance from the size of one company to another one.
This is one of the main differences and variations when you need to differ from strategies from local to global.
Also, analyzing your competitors.
In one global company or one
local company, perhaps the competition that you need to look at is not as wide that there are in global companies, right?
So the efforts that you put in local strategies might not be as hard as one that's due to in national companies.
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