Jose Butcher

speaker

171 appearances 1 recordings 1 series first heard Sep 2024 last heard Sep 2024

Jose Butcher’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Managing SEO Projects On A Local Scale · 5 Sep 2024 podcast

So I think that this is the biggest difference between one and the other one.

But there are three different things that for me are completely different from local to national or global.

And it's making understand local clients.

What is ACO?

What it does for them?

Because sometimes

It's difficult.

I don't know.

I try to explain to my mother or my family sometimes what an A0 is.

And they say, okay, whatever you're saying, it's fine.

So imagine for a client that they're investing their budget on an A0.

So do you want to see a right-of-way benefit?

And it's a bit complicated to explain and to educate them how it works.

And this is a long-term relationship between the ACR and the client.

And this is one of the variances between

these type of companies, right?

And then also, what is the message that the local company want to transmit to their audience, to this local area, but we are telling them that they need to use, right?

So if you want, as I said before, if you want to go, I don't know, small local company, coffee shop,

booger plates or whatever, you want to explain that the keywords that the users are searching for are not the same as the ones that they want to appear on the SERP.

This is so complicated and this is one of the other viruses because global companies or bigger companies, they work in digital and they know how SEO works.

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