Josh Blyskal
speaker
754 appearances
5 recordings
1 series
first heard Jan 2026
last heard 9 Jan
Josh Blyskal’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.
Appearances
It's just uh it is it's an incredible space to be in.
For a little bit of context, uh head of AI strategy over Profound.
Profound is a year and like three months old.
We are uh we're the platform that enables marketers to create content and actually start to tangibly improve, understand.
not only defend but grow their visibility within AI search through citations, through visibility, through bot accesses, indexes, clicks, human referrals, all that good stuff.
So we are right on the forefront of GEO.
Excited to be here.
I think I think at the core, the data right now is showing us that it's about context.
Answer engine optimization is about providing context to models in a way that the models can digest, understand, and respond back to users with.
We are in a high utility content world.
The content that wins is not necessarily the same content that traditionally ranks an SEO.
There are different ways to start optimizing and there are ways that you can start building out frameworks and strategies to start thinking about how to appeal, how to offer these answer engines context, not only in you know in terms of informational searches, but also as we start to see with commerce, right?
With agentic browsing.
So there's there's a lot of different areas here, but by and large, if you want like the one word.
Context is king and context is gonna dictate success in this space in the next year for sure.
I think I'll simplify it to this way.
I think I think the the reason that answer engines have created such a bias towards the the present that they have is because answer engines inherently, you know, they they have been hazed all the way through twenty twenty three, twenty tw early twenty twenty four with all these great questions.
Who's the current president?
You know, what's going on with this?
What's going on with that?
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