Josh Blyskal
speaker
754 appearances
5 recordings
1 series
first heard Jan 2026
last heard 9 Jan
Josh Blyskal’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Jan 2026 with 5.
Appearances
The answer engines themselves are trying to find the latest information.
They're incentivized to find things from December 2025, from January 2026, looking at every source and trying to wait, is this going to be the absolute most updated, the absolute most factual piece of information that I can give to the user?
So when I think about content creation itself and and actually thinking about how we invest and optimize and refreshes and refactors.
I'm thinking about one.
Is this gonna be a space where the answer engine is gonna try to drive towards immediate frequency?
So if I'm talking about corporate credit cards, for instance, right, I wanna know what the monthly, you know, new joining offer is or what the monthly bonus points are.
That's going to be really important.
The answer engine is going to drive to that.
And you can see that in the query fan outs, right?
The query fan out should dictate a little bit of that strategy as well.
If you can see ChatGPT is saying best corporate credit card, December 2025, well, there you go.
You've got your answer.
This is a monthly cadence kind of problem.
If you're looking at something like you know, gingerbread houses in
Bolivia, you know, where can I buy a gingerbread house kit in Bolivia?
You can probably have one exceptionally high quality source that's probably not gonna be a usurped or overridden for some time if you're going exceptionally long tail.
So there's also a bit of influence there in terms of how much content's also being created in the space.
Like if I'm working with someone in the running shoe space, even if running shoes aren't changing day to day, there is still kind of this influence that the mountains of UGC, the mountains of content there will have.
So simplified, two axes, right?
It's going to be the freshness of how much like the literal freshness weight that ChatGPT places, and then the actual amount.
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