Joy Hawkins

speaker

509 appearances 2 recordings 1 series first heard Jul 2026 last heard 29 Jul

Joy Hawkins’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Local SEO is Evolving in AI Discovery · 27 Jul 2026 podcast

Like I'm in Canada, most of our clients are in the United States, so they don't live near me.

But um w our clients are like lawyers.

uh insurance agents, uh senior home care is a big one.

Home home services is huge.

We have a lot of home service clients.

Um, because all their clients are local to them.

So when you need a lawyer, you're searching things like criminal lawyer Denver or uh, you know, divorce lawyer Denver or whatever, right?

So those are the camp of local SEO.

But local SEO encompasses all of Google, like not just the local pack.

Some people like, oh, you're just talking about like map results or Google business profiles.

No, we're talking about all of it.

Anything that pertains to that type of business is what we would work on.

And as far as what I think makes us different, um, I found that in local SEO a lot of uh businesses like to come up with packages, you know, like, Hey, you pay two thousand a month and we're gonna give you this many citations and this many new pages every month, and it's like some scalable solution.

I don't find that that works.

So we're really custom.

For example, last year when we started seeing that ad increase is that you alluded to, like ads are kind of taking over uh quite a bit.

It's very intrusive.

And um, so we're like, okay, clearly we need to kind of push our clients to do more ads.

And ads are cutting into SEO a little bit.

Not a lot, but a little bit.

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