Joy Hawkins

speaker

509 appearances 2 recordings 1 series first heard Jul 2026 last heard 29 Jul

Joy Hawkins’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Local SEO is Evolving in AI Discovery · 27 Jul 2026 podcast

So what we did, we're just like we started telling our clients, listen, if you'd rather us work on an ads account for you instead of

putting up more content or whatever.

Like let's just swap that out.

Um, you know, and where we want to do whatever is gonna result in the business having the higher ROI.

I don't really care what that looks like, as long as it's valuable um and that we can measure it.

So I'm big on like making sure if my team spends a bunch of time doing something for a business that I can actually tell the business, what do we get from that?

So it's absolutely impacting it for sure.

So I'll tell you there's there's two big ones.

AI overviews are definitely stealing informational traffic, right?

So all of the how do I do this?

What do I do with this?

And for some industries, that stuff you might uh say doesn't really matter, which is true.

Like if you're a plumber, you probably don't care about ranking nationwide for how to fix your toilet.

Uh that's not gonna bring you more business.

But I will tell you for our lawyers, for example, their informational articles.

that have to do with different laws and what do I do if I have this happen or what do I do with this.

They do drive conversions and leads.

So they do matter.

So I'm not in the camp that thinks traffic do traffic does matter.

That being said, we're not seeing a direct correlation between a drop in traffic and a drop in leads.

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