Joy Hawkins

speaker

509 appearances 2 recordings 1 series first heard Jul 2026 last heard 29 Jul

Joy Hawkins’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Local SEO is Evolving in AI Discovery · 27 Jul 2026 podcast

So there's a lot of businesses that will have less traffic and their leads are fine or the revenue is fine.

Um so those two don't always uh

equal the same thing, right?

Which is why, like you said, it's very convoluted.

Um, where we are really trying to like push all of our account managers is like finding out like how the business actual revenue looks because even leads, which is what we track.

Can be misleading.

You know, you could get a bunch of robocalls that results in more calls and that's not more revenue.

But it looks like your call numbers are up, right?

So it's becoming harder and harder.

Uh so we're getting stricter and stricter with how we define a lead.

Cause it used to be like, oh, it calls a lead.

Well, nope, not a call.

Actually, it's calls over 30 seconds.

Or for some clients, calls over two minutes.

Like it depends on the business, right?

So we're trying to get better at like only defining what's actually a lead and then not stopping there, but like actually having conversations with our clients every month, going like, okay, how's business?

Is business up?

What types of uh things are you getting more business from?

And really trying to understand more about how they're making money, um, because that should define what we spend time on.

And I've found over the years that's a lot of times a big disconnect.

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