Joy Hawkins

speaker

509 appearances 2 recordings 1 series first heard Jul 2026 last heard 29 Jul

Joy Hawkins’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jul 2026 with 2.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Local SEO is Evolving in AI Discovery · 27 Jul 2026 podcast

I've heard people like there used to be this rank and rent model that was really popular in the local space where you'd set up a website, rank it, and then you know, sell the leads, right?

I think that I've seen as a trend at conferences that is less and less popular over the years because it's harder.

Google has made it so that like the things that are weighted are things that don't necessarily come naturally to a a lead gen website, right?

Um, but there's always a level of lead gen in local like that you're always gonna have.

And um when it comes to local pack results, you you can get rid of them.

Like they're not allowed to have listings, Google will act on them.

Um when it comes to organic.

That's where I usually see like exact match domains, things like that.

that's something that still works very well.

We don't do this, but again, that's what we're competing against.

Um, and it does still work quite well in especially the more niche you get where there's not as much competition.

Um, so I think the the the thing the the opportunity for business owners is like they often all wanna target the same things 'cause they wanna go after the things with volume.

Sometimes you can really dominate with like the more niche you get more, the more specific you get, but

It's not as attractive because you don't get the immediate massive increase in leads and volume, right?

But I would say long term it could be a good plan.

Yeah, I think that like the generic type of content is just failing, right?

So let's just say you're an appliance repair business.

Uh every appliance repair business by default would normally have a page for new appliances.

Repairing appliances, right?

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