Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
Like I knew he had a group and I was like, I wonder if this is when I introduced something called tiered bonuses, where I was almost like, I wonder if I can get the group to like sell for each other. So I go in, do the pitch. But then at the end I was like, okay, great. Like, um, uh, if, if, uh, if 50 people or if, if 20 people buy on like this bonus, if 50 people buy, I'll unlock this bonus.
If a hundred people buy, then I'll unlock this bonus. And it was just like a test. Cause I was like, you're not, I'm not pitching to a cold audience. Like I'm pitching to a tribe. And, um, and so I like, I wonder if I can leverage that to like get them dude. It was, I got to show you screenshots. It was crazy. Like they'd be like, what number are we at?
And they'd be like, so, so get your butt in this program. You've been talking about this for days. Like, what's our number? Oh, we're at 36. Come on, you guys. Like, let's go. And like the countdown happened and Doug and I are like, this is awesome. And so like, I literally was like, man, if I make like 50 cents, again, I'm like just starting at this. I'm like a $50,000 launch in an afternoon.
That's like what most people make in a year. I'm feeling good about that. Right. And I paid $0 and I, I would almost always do 50, 50 split. It just kind of felt like it's just a no brainer. Like it just felt easy. So I was like, okay. Cause then if I hit 50, it's 25, 25, just again, free money. And, um, and then it was like amazing. And all of a sudden, like people are just like going and going.
And I just put the hundred out there, like just to see, I don't know, but I'm like, they're not going to get it. Well, whatever, dude, they did it. We passed a hundred. So we made 123.
grand on that pitch and i was just like what just happened and it was just like this idea of like okay like i recognize the nature of this pitch as i'm pitching to a tribe which is like one of the beautiful things also about a joint venture right like you're not you're pitching to people that like each other like commonly united and they just like kept tagging each other and they'd be like we need seven more sales we need six and like literally people are on like being like tagging people like figure i'll give you a loan like i was like this is awesome this is amazing
So then that was the joint venture. I was like, this is a cool thing. And then the next, I got to tell you the third one too, because in the next one I did one with a guy named Spencer Mecham, you know him too. And it was actually Spencer's idea. I wish I was smart enough to come up with this, where we pitched and it went so great. We did 25 sales, 26 sales.
And it went so great that he was like, Hey, like how fast did you say people get results? And I was like, I was like 15 to 20 hours before they make their first sale. He's like, why don't you want to just like come back in a few weeks and just like show people that did it. And I don't know, maybe we make a few more sales. I was like, crap, dude, that's amazing. So I was like, yes.
So I just like go. I don't know what I'm doing, but I'm just like screenshotting people's results. We go back in.
That I had bought from his group. Yeah, so I pitched in his group. Those 26 people, we followed them. I took screenshots of all the results. I went back two weeks later into his group, and I was like, I'm just going to try this re-pitch thing. And it's so fun. I'm telling you what, re-pitches are the most fun thing because you just get to brag. You just get to brag about like –
everybody put in the chat how awesome is susan like blah blah and if in the way that i structured my course which i 10 out of 10 recommend everybody do it this way is i broke it up into like mini challenges that people could do so when they did challenge one they earned badge one when they do challenge two they earn badge two which is awesome because my course had nine badges and because i had nine badges like if you think of a typical course it's like okay great you
You start at the beginning and then at the end you get a testimonial if they get the result. But because I had nine badges, there were nine different places where they were taking screenshots that they were making progress to the result. So I basically got nine testimonials per each person, if that makes sense.
So even if somebody hadn't made a sale or hadn't reached the end result in those 10 to 15 hours, let's say the only thing they did was badge number one, which was they signed a contract that said I'm in, I would still use it. Because I'd be like, oh my gosh, like Jerry... He signed a contract. You guys, he started.
Like, how many of you guys have, like, wanted to start something and you just don't and you don't and you don't? But, like, look at Jerry. The man signed a contract. He's in the program. He's working hard. And, like, from a Jerry means the world to me, this hypothetical Jerry, but, like, Jerry without the badge system, he'd mean nothing to me. Like he'd done nothing. Right.
But because you like set these many milestones, then all of a sudden this like bragging session, you can brag about the people that made money. You can brag about the people that are three quarters of the way through the program, halfway through the program because they are earning different badges.
So I would just go through and I would just be like, if we had those 26 people by, I just showed the progress of each of those 26 people. Some of them had made money. Some of them were on badge six, some were on badge four, some badge one, some badge seven. Right. And I went through.
And then at the end, like the transition into the repitch is basically just like, the only reason I could figure out why you wouldn't buy is because you thought it was too good to be true. So here are literally 26 people that purchased two weeks ago that are already getting results.
Yeah. So do you want to come? And then, um, and so I'd be like, so I was talking with Spencer and he had the crazy idea. We should open this thing back up. So we decided to open it back up for one more, like three more days or whatever. And then I would just go through the entire stack over again. And the lowest we ever did was an additional 25% of sales.
And with Spencer, we, that we did a hundred. So we made an additional 26 sales because we, it's like, if it's not broke, don't fix it. And so I was just like, yeah. And so like, it's like, yes, like this concept, like you have an, you have a product, you have an audience and like finding the right one is magic.
And then these other principles of leveraging the fact that you're pitching to a tribe through like tiered bonuses, through repitches, like made this concept of joint ventures just lethal for us. And anyway, so fun. Loved it.
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