Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
Yeah. Well, and here's what I learned. Yeah. As we go through this again, my like systems break. So I was like, dang, how do you because it feels like, hey, why don't you let me come to your audience? You spend a lot of time and money to build to pitch my product, but they'll give me money. And now they're in my because it sounds like such a slimy, like terrible thing.
So it's like, gosh, like, how do you do this? Right. And so what I realized is that at the end of the day, what my potential collaboration partner wants, my potential joint venture partner wants is the same thing as me. They want sales. They want status, right? Like let's say I partner with you, right? Like we are partnering right now with this cell phone thing. So what do I get?
I get sales, right? I actually get money. The next thing I get is status because my name is now attached to it. to yours. So thank you for that. Great vibes. Right. The next thing I get is impact and impact is just helping people change their lives. And then the next thing is time. Like I'm able to do more because we're partnering together. So more with less. And so I was like, that's what I want.
And I was like, they probably all want the same thing too. So I was like, so rather than me coming in and being like kind of needy and being like, wait, like, can I use your group? Like blah, blah. I was like, can I, can I present this opportunity, this offer to them in a way where it's like, Oh, if I say yes to Catherine, I'm also going to get sales. I'm also going to get status.
I'm also going to get impact, and I'm also going to get my time back. And so I started to think through, like, well, what could that look like? And I wasn't Russell Brunson. I'm still working my way to become Russell Brunson numbers-wise. You could be Russell Brunson. I know. You're like, you've been in the game for 25 years, and I'm at number eight. So I'm like, I still got time.
I still got time. So watch out. But that being said, that being said, I was, like, I was just a nobody, right? Like, nobody knew who I was. I was just, you know, had 1,012 followers on Instagram. I don't even have that much more right now. But, like, I was, like, how can I do it? So I was, like, okay, let me, like, walk through again. I want sales. I want status. I want impact. And I want time.
Sales, status, impact, and time. That's what they want, or that's what I want, and that's what they want, too. That's what every business owner wants. So I was like, okay, let's start with sales. How can I provide them sales? And what I thought is I was like, okay.
If I can come in and provide a complementary product, right, not a competing product, because if I come in and I pitch something that's a competitor of theirs, I'm not giving them sales. I'm taking away customers. But can I find an audience where if I came in and pitch my product, I could actually extract more buyers from their lists?
So like one example I can give because people know your audience, right? Like you teach funnels, but you don't like dive deep into like, oh, here's a product on like how to do ads. You have traffic secrets, but you kind of teach like here are the true principles, but you don't have a course on ads. You just like don't.
And so when I came to Funnel Hacking Live, I like went through and taught like here's the nuances of joint ventures. And so because of that, right, more people might have come to this funnel event that maybe wouldn't have come because they were interested in traffic. That they're like, Russell's not going to teach that, but he has a friend who's teaching that.
So I'm going to come now to Russell's event. So like, I might go into a group, like again, like yours, like they teach funnels. I'm not really going to buy Russell's funnel stuff. Like I'm here. I don't know. I got here. I bought a freebie, but like, but I am interested in traffic. And so somebody that you weren't monetizing before is now monetized because I'm offering the next step, right?
Like a complimentary product. And so that gave a big clue to like, oh, these are the types of audiences that I want to try and partner with people where they're typically step one and I'm step two. So, um, so the, the product that I did the best with, with joint ventures, right. Was, uh, was the first one that I did was just this funnel product, right. Funnel designs.
I was like, okay, well, who, who is step one? And if I'm step two, like. Who's a group of people that need a funnel? So I was like, oh, anybody that does any kind of ads, right? Like if they do Facebook ads, the ads need to go somewhere. They need to go to traffic.
So I had a ton of success partnering with people that had gathered Facebook groups, email lists, blah, blah, blah, around this concept of Facebook ads. And I was like, oh, well, then what about YouTube ads? Oh, and then what about Google ads? Great. Like all of a sudden – because like it makes total sense. Like – they don't teach funnels, but I am the next step. And so I wasn't competitive.
I was complimentary. And so they were able to actually provide an amazing service to their audience. All the while they're making sales from something they would never make sales from because they're never going to make a product on funnels. Right.
And so all of a sudden I was like, dang, if I can go be complimentary and just find audiences where I'm not competing with them, but they come first in the customer journey and I come next in the customer journey, then I will be able to bring sales because I can extract buyers that they wouldn't typically extract. Right. And that made like a ton of sense to people.
They were like, oh no, that makes sense. Or like, you know, people have been asking for that. Yeah, sure. Let's do it. Or like, that makes sense that it's the next step. And so then we come to the next, the next tier of like, okay, that's how I can get them sales. Even though I'm a nobody, because I offer a complimentary product, I can extract buyers. And then it's like, okay, great.
How can I give them status? And there's two ways. Number one, it's so crazy. Like if, if you do bring in a complimentary product, all of a sudden they're like the good guy. Like,
thank you russell like i gosh i've been needing help for this like thank you for having cool friends you know but then the other thing is i like to call having a breaking news method so the reality is like with the cf design school program that i had there are a bajillion product courses out there teaching funnel design they're just like are and that actually is a good thing it means that the market wants it but it's like okay how do i stand out and so what i called is a breaking news method so how can i be so strikingly different from everybody else that i'm kind of breaking news
So that it's it's like, oh, I'm not getting on the news because I'm a big name. I'm getting on the news because who what how are you so different, you know? And so what I would do and when I develop my product, I was just like, OK, can I help people get this result of funnel design right in a way that just basically rejects all the things that everybody else says that they have to do?
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