Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
So other people were like, oh, you need coding, you need Photoshop, you need graphic design skills. And what I said is, oh, you can get that same result without coding, without Photoshop, without graphic design skills. And so what happened is not only did I become breaking news, but I was able to get picked over other people because instantaneously they became irrelevant, my competitors.
Because they're like, oh, you need these things. And I'm like, oh, no, there's not. And here's proof. And so even though my competitor maybe had 10 years experience with me and made way more money than me and made more big following than me, they were old news because they weren't breaking news.
And so all of a sudden it was of value for this no-name Catherine to come into their group to teach this new thing because it was this breaking news method, you know. So for a lot of people, too, like they even ask, like, how do you keep speaking on these big stages, blah, blah, blah. I'm like, you don't even have that big of a following. I'm like, breaking news method.
Like figure out because the reality is, is like, let's say Oprah also taught how to sell funnels. Right. Or even do joint ventures or whatever. Like if Oprah taught that and I taught that and I my method was like, oh, I'm like Oprah, just a little different. I mean, I would pick Oprah over me. Oprah's Oprah, you know.
But if Oprah's like, I help people sell funnels, but you have to go through graphic design college or Catherine teaches funnels, but you don't have to do it and you have to do coding and Photoshop, too. I will get picked over Oprah for that particular skill set, right?
Yeah. No, I love it. So like when we're trying to give them sales, like the thing that you really want to nail down with your product is your like tangible result. What's the result I provide people? Because if you can get really clear on that, then you can very clearly show them like, no, you're here in the customer storyline and I'm here on the customer storyline. Yeah.
Like we're not competitors. I'm actually like such a gift to your people, right? I'm the next step. And then the next thing is get very clear on your, you call it a vehicle, right? What's your new, what's your breaking news method, right? How am I different from everybody else? Because that, because they might see like the first thing they're like, oh, you're right. You are the next step.
But then what you don't want them to do is be like, I should get a funnel design person, but I'm not picking you, right?
And so what you do is you also need to make sure you have a breaking news method to say, hey, not only do you need this, I'm exactly the girl you should pick. Which then leads us to impact, right? So at this point, they might be considered, and I'll tell you too, like how you can actually like tell them all these things. I almost like consider them like coins.
Like you need to pay them a sales coin. You have to like pay them the proper like compensation for getting access to their audience. So like you pay them the sales coin by showing them where they fit in the storyline. You pay them the status coin by having a breaking news method. But then they also want to have impact, right?
They want to make sure that they don't like bring someone into their group and it's a major dud, right? That's not going to help. So what do you need to have impact is you need to help people actually take action. So I like to make sure that my breaking news method actually is like very step by step.
Like this is what you need to do because if it's step by step, people will take the steps and then also have case studies. Like this works for more than just me because people need to have faith that they actually can do it. It's like not just like this fun thing. And so then the final thing is time. And this I think is really important because.
I'll have like a lot of like service providers or coaches want to be like, oh, I want to do joint ventures. And there's like a million recipes of joint ventures that you can concoct up. But the reality is, is that the most profitable joint ventures are when you do it with a mass distributable product, right?
Like if you have a course that you can sell infinite amount of, because that's like very alluring to the partner. If you come in and you're like, oh, like I sell Facebook ads, but I have three openings for clients. They're like, well, then I cap it at three. Like, I don't want to do that. But if you're like, oh, I sell Facebook ads course.
And if we sell 4,000 units today or 26,000 units, all the better, right? Like nothing breaks. That's like really alluring. And that's where we can pay them this time coin, right? Where you get more for, you do more with your time than you do. you're doing now more with your time with me than you can before. And they don't have to fulfill.
So kind of having those things in place, like you're very clear in your result that can pay them with like sales. Cause they understand how they fit in the storyline and the customer storyline. You need very clear in your breaking news method. That's how you should pick me instead of somebody else, making sure you have a step-by-step method.
So that people actually get results and they are praised for bringing you in rather than like, Oh, you like pitching on this product and Catherine was a dud. And then you make sure you have some sort of mass distributable product. And I, and I might add on there to making sure your sales pitch works. It's really awkward if you come in and you pitch.
I haven't had that happen, but I can imagine, right? Like, because you sucked, right? And that's your fault. Like, you should do the work necessary. So whenever I tell people, like, oh, can I start doing ventures? I'm like, can you get people results? And do you have a pitch that works? And usually if you get to 20 sales, you got there. Like, that's really all you need.
And I say 20 sales because that's when I started. Like, your pitch is good enough that you got 20 people to say yes, and they can go from there.
Anyway, so when you have those things, then all of a sudden, it's not like, oh, like, can I like, you know, like, what's it called, mooch? Can I mooch off your audience to pitch my product? It's like, no, like, you'd actually be kind of crazy to say no to me because I have a product that your people need. You're step one, I'm step two.
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