Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
And I'm better than everyone else at it or different, as you would say, right? Breaking news method. I can help your people get results faster. I have a step-by-step method, which guarantees whatever, as much as I can, their success. And your earning value is infinite because it's mass distributable. Like, would you want to partner together on this?
That's like a pretty alluring offer rather than like, Hey, like you want to be friends and maybe I can use your list and blah, blah, blah. Or like, I'm going to send you a million gifts. That's the other thing I don't like about gifts either. I love gifts. Everyone, if anyone wants to send me a gift, I'm not mad about it, but
um if you send someone gifts for the intention of partnering with them it feels really transactional like all of a sudden you're like oh like it almost feels like you own you you own them something or like oh like when are they gonna come in with their big ask you know like like yeah like here it comes and you're like oh like that's not like how a fun relationship works but again like that guy that sent me that jesus stuff if he would have been like katherine you do this i do this i can extract more bias from your audience
sales done and here's why i'm different from everybody else breaking news method i think we should partner together plus case studies here's all the people i've helped before do it because i have a step-by-step method and i sell it in a course so we can sell infinite amount of things would you want to move forward on this also i'm like hey let's chat that actually makes a lot of sense it's a very sexy offer and then someone can at least say yes or no too because they know what you're doing i'm like i i like still haven't even said thank you which is rude of me but i like haven't even because i'm like oh i don't know what the conversation is going to be
I don't know. Like, I don't know. And, again, I'm, like, very grateful. And if he's listening to this, I'm, like, very grateful for the gift. But the reason I haven't responded is because I don't know the intention of the gift. Like, I just don't know. But that's what I love about this, like, step-by-step.
So often with joint ventures, people just, like, don't know how to approach it, which is why there's all this, like, really fluffy, I think kind of fake advice because people don't actually know what to do, which is, like, go to networking groups, make friends, do this, blah, blah, blah. And the reality is.
You're always going to have better conversions with a warm audience. Always. Whether you're trying to sell a joint venture or sell a $17 ebook, like, you're always going to have better because they already trust you and like you. But the reality is, is that, like, okay, well, then, great. Like, how do we make that connection quickly so that then we can present an offer to them, right? Like...
I think that so often it's like, oh, well, you need to be a network green group and you need to be friends with them for a year before you ask anything. Like for me, warming them up is just like, oh, you want to be on my podcast? And then literally immediately after the podcast, if it makes sense for me to do a joint venture with them, I will pitch them on the idea right there. Why?
Because what's a sale? Somebody's in pain and I have a remedy. So, hey, you have an audience that is in this pain. You just told me on your podcast, you do this, I'm the next step. Like, did you know that I do that? Would you want to partner together on that? Let me tell you why I'm the best. I have a breaking news method. I have step-by-step. We've helped clients do this, this, and this.
And it's actually in a product. We do a 50-50 split on the back end. Is that something you'd like to move forward on? Let them say yes or no to you, right? But I think we just like... build this whole thing up, partnerships, all this thing. And we're like, oh, we got to fly these people out. We got to schmooze them. We got to wind them and dine them.
And like, you know, there's so much status and ego, like the higher and higher up people get. And I get it. Like, it's just what it is. And, and people do create barriers and all these different things, but. What I love about partnerships and what I think like God was good to help me discover is they are so accessible to the beginner.
They're so profitable for the advanced because they have huge lists. But man, people are sleeping on like some of my best joint ventures were with people that had a Facebook group of 500 people. Because if somebody has a Facebook group of 500 people, those 500 people are like loyalists, right?
because they're why are you following this no name it's because they like love they're like one of the ogs you know foundation which means they're even i would i would dare call them a hot audience rather than a warm and so like my conversions would be crazy so people are like oh well i don't pitch them they have a tiny group i'm like go to the tiny groups like because i would just you know make like 10 30 50 000 just like you know like that it's a 90 minute pitch
So awesome. And so that's what I love about this concept is like, yes, the concepts still apply at like very, very high levels, which again, like we've had clients in the eight figures, nine figures, but the reality is that the framework works at the beginning, but you need to make sure that you can prove you have a tangible result. You're a breaking news method. You actually have case studies.
You can prove that you've helped people step by step and it's in mass distributable. And if you have those things, then you're, I call it like joint venture ready. And so, um, anyway, but I think it's really cool. And I think where people can go wrong sometimes is, is they try to approach a joint venture without being joint venture ready.
They're just like, Oh, well, no, you should, you should just do it. And it's like, yeah. Or even like a lot of like established entrepreneurs, like, like you, right. Or like whoever, like, they're like, no, like I'm good. I'm good. So like, I'm just going to pitch. And so they try to do a joint venture with like a brand new product, but they've never pitched it before.
And I'm like, just prove it once that opportunity. Yes.
Exactly. And because like, oh, the first time I'm pitching this is to a joint venture audience, and I kind of whiffed it, then all of a sudden, like, like you said, like, if you can nail it for the first one, then you can get them to refer and you can get them to refer. So I always like to like, even if you're the best marketer in the world, you write like, practice it one time.
So you know, and then you can make sure that you you nailed on the other ones.
Yeah, it's actually very simple. It's a two-step formula. You want to hear it? Number one, get their attention. Number two, present your, I call them coins, your sales coin, status coin, impact coin, and time coin. So what I like to do, like to get their attention, I did this to you.
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