Kathryn Jones Lish
speaker
390 appearances
2 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Kathryn Jones Lish’s voice in public audio — every appearance, attributed to the second.
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Appearances
get the people down here that are that are one step above you and they start doing there and then you'll your list will go and your success and your influence your status will grow and then it it well and i think too that like you bring up a really good point i think with your story of like growing and growing like uh like people are like oh i made a list and it's you right it's like you missed the point because i think how they're trying to use you is not the way we talked about they're trying to use you as like a silver bullet like if russell promotes my stuff i'm
everything's free. And it's like, well, you haven't, you don't have the currency, the sales coin, the status coin, the impact coin, the time coin required to leverage Russell. So at that point it becomes that like transactional, like, oh, I'm just going to mooch off of Russell. Right. But. When you are like, like be where you're at. It's like so amazing. Be where you're at and like do grow.
And like some people are like, well, I don't even know anybody with a Facebook group. Here's what I, here's what's like the most amazing thing. Like some also my best pitches have been because I went live on somebody's personal profile page. They didn't even have a group. Like, but they have an audience and you just go.
So like, if you're just like trying to figure it out and start like these principles apply, the name of the game is you have a product and can you leverage somebody else's audience? And if they are complimentary, then it's a gift to that audience, you know? But yeah, I just, it was a, I think it was a gift for me. Like I love too that you start with 217 people.
Like I just, I didn't know, nobody knew who I was. So I couldn't leverage status the way people leverage status. I couldn't leverage sales the way that people, I had to like, really get smart about the marketing of it. To be like, why would somebody want to partner with little old me? And it's because the product I have and the way I deliver it is lethal.
And that's what I think makes this game really accessible. Because if you really are an expert in your craft, like the way that we teach joint ventures and partnerships, what we'd like to say is that it allows the people that deserve the microphone to be on the stage. Because if you actually have a product that works, then you're going to be able to book these things.
And you're going to be able to skip the line. But if you don't, I mean, I'm telling you what, you pitch a bad product. I mean, it dies fast because it's all in reputation, right? Anyway, so I love that.
Which is rude, Russell. No.
Well, and I think there, like, truly is a strategy behind that, too. Like, when I spoke at Funnel Again, I kind of revealed, I call it the collaboration ladder, right? So it models your value ladder. But ultimately, like, the more audience exposure that you want from somebody, the more value you need to provide, right? So, like...
And so often, so there's, but there's other collaborations that you can do, right? You can speak on each other's stages. You can do a virtual event. You can do a masterclass. You can be on their podcast. They can be on your podcast, right? And what's so crazy is that oftentimes people are like, well, if I can't do a joint venture, then I don't want a relationship with them at all.
When in reality, like you can leverage, you can get sales and you can get status and you can get impact in time, even if you don't directly pitch, right? Like I did that mastermind with Lauren Golden, the very first thing, and I made 10 sales and I didn't even pitch, but I was able to provide value. And so people were able to come back.
And the thing that's most amazing is like, if you can get what I call on somebody's collaboration ladder, like, like if you can do a collaboration with them, even if it's them on your show, you're not even on their show, then all of a sudden you have a relationship with them. And what have you done? You've gotten their attention. And because you've gotten their attention, what can you then do?
You can present to them other opportunities. And so you can either, you can just slowly climb the value ladder you can do, but like, And the thing that's amazing is, like, you ended up – I asked for a joint venture, and you didn't say joint venture. You said, hey, why don't you come speak at Funnel Hacking Live? I said, great. And since then, we've done, like, a ton of master classes together.
I've been in your virtual events. I've spoken at your in-person event multiple times. You've been on my show. We're now doing this together. And, again, I think that oftentimes we also only see, like, this game of Dream 100 or joint ventures as, like, it's 100% or zero. Right. When in reality, what we're trying to do, again, is leverage somebody's audience.
And you can leverage somebody's audience to make sales even without a direct pitch. Like this, for example. Like people are going to listen to this, and some people might go check out my Instagram.
Oh, at Catherine Jones Lish, right? But I am being serious, right? Like people are going to. And so people are like, oh, well, what I'm not going to do is be – this hasn't been like a webinar. But I'm leveraging your audience, right? And if you come to mine, you're leveraging my audience. And anyway, so I do think that that is like seriously though why I love this game.
It's like so amazing that like what I've built can help you even though your business is way bigger than mine. What I'm offering you right now is actually helping your business and your business is helping my business. Like it's just like so amazing that when you figure out how to pair the right people together, it kind of like it's like no respecter of persons.
If you actually have a good product – for real have a good product then you can infiltrate um and it just becomes really really fun yeah so so i'm so glad to talk about i'm not mad that you said now i was actually i cried i was so excited when you asked me to speak at the event so me giving you sass i there actually is no sass whatsoever i was only excited
And if you don't have people that you've worked with over the past decade, what do you do?
start start and how do you do it it's seriously so easy just like you have to start a full-blown podcast just start a show literally just like name a show and go live on your personal profile page on facebook and then also yeah exactly and then all of a sudden you have a relationship with people you've gotten their attention so then what do you do next hey that was so awesome i
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