Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
It's obviously a big change for us and uh we're slowly settling in.
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It's you know, uh we had some like starting challenges.
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Not gonna go too deep into some of that stuff, but um you know, there's like a lot for us to be found here closer to my family, for example.
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Our daughter is growing up here having a lot of fun, and uh right now we're just all sweating in this European heat wave.
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It's it's
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Kind of crazy.
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It's the biggest shift in search that we've ever seen before.
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And if I had to summarize it, it probably came down to the fact that this old generational contract is now broken.
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So what I'm talking about is that there used to be this implied contract between Google and the web and advertisers, which said that, you know, websites provide their content to Google, Google sends some traffic and it
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At the same time, they're allowed to run ads against the search results.
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That was kind of like a three-part or three-way contract.
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But now that searchers are getting answers right in the search results to a very elaborate degree, that contract doesn't work anymore because the majority of searchers don't click through to websites anymore.
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They already have their answer.
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They might still click through when they want to purchase something, when they want to validate, but for the most
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Part they don't click through anymore.
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And that means that the biggest referral traffic channel on like of all traffic channels is shrinking, it's getting smaller, at least from a referral traffic perspective.
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And so there are a couple of huge questions implied, but I would say the biggest one, without a doubt, is
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How valuable is it to still be visible?
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What's the value of being cited in AI overviews, of being mentioned in ChatGPT, being mentioned in AI mode?
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What's the value of that?
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Showing 401–420 of 767 · page 21 of 39
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