Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

There's no clarity around that right now, but it could go as far as to say: okay, maybe at some point, if there if there is no value, then we might not let Google or ChatGPT index and surface our content, right? voice-verified

So anyway, the ministry of voice-verified

Too far, but that's kind of the underlying question here. voice-verified

So my model and look like this this model changes and adapts all the time, right? voice-verified

So I wanna be wanna be clear, this is a snapshot of the moment. voice-verified

But um right now the way I'm thinking about it is really in terms of influence and presence. voice-verified

So are you mentioned in the answer of AI overviews, AI mode, like chat GPT? voice-verified

I kind of like put it all in the same bucket. voice-verified

By the way, I also think that um AI mode, like long term or soonish, is gonna become the default search experience. voice-verified

So voice-verified

Right. voice-verified

I think uh you know, like like right now there is like the the way to go about it is to like look at okay, how present are we? voice-verified

How many people might we reach through impressions? voice-verified

Google gives us barely any data, but they still give us clicks and impressions, they just don't s segment it uh by which uh surface we're talking about. voice-verified

But basically like a brand marketer, like how many people do we reach? voice-verified

What's our what's the sentiment against our brand and product and kind of what voice-verified

What content can we create to be more present and potentially influence the purchase decision of people, similar to how ads would influence it as well, right? voice-verified

So I think it becomes more of an influence game. voice-verified

Metrics have to change. voice-verified

I mean metrics of success have to change. voice-verified

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