Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

The ways of uh of like creating content have to change slightly, not that much now, but probably more in the future. voice-verified

Right. voice-verified

And so I think the whole approach changes. voice-verified

But it's very hard to write the playbook right now because so much is still changing. voice-verified

New models are coming out all the time. voice-verified

ChatGPT five is supposed to launch this summer. voice-verified

So I think we're like in the grand scheme of things, we're also in a big transition period that could last anywhere from like the next six months to the next, I don't know, six years. voice-verified

But that makes it hard for for everyone to adapt. voice-verified

I did can ask you if you clicked on a on a link or on a citation. voice-verified

W why did you click on a webs on a on a link or on a citation? voice-verified

Trust. voice-verified

Yeah. voice-verified

And that's exactly the answer. voice-verified

We conducted so w together with a uh research partner, I conducted this usability study where we actually recorded seventy people out of the US across different age ranges. voice-verified

We gave them eight different tasks to solve, like research this medical question, find a tax accountant in your area, buy these earplugs, like all sorts of tasks across uh different search intents. voice-verified

And we had them like comment voice-verified

Their experience and their thoughts on that kind of stuff. voice-verified

So very in-depth uh usability um study. voice-verified

And tr one of the major findings is that trust really is a big incentive to still click through. voice-verified

So you're not like, I mean, you're exceptional and unique in many ways, but right in this unique, like in this specific way, uh, you know, it's uh it's a pattern, right? voice-verified

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