Kevin Indig

speaker
767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months
4 · May OctJan 26AprJulnow

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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And so, you know, people really do that because uh especially for medical stuff, they don't necessarily voice-verified
We trust AI all the way. voice-verified
And so that is still a way to kind of influence users. voice-verified
Specifically, what I mean here is it becomes a more holistic game. voice-verified
So now, in order to succeed in this new i search world, you also need to ask yourself questions like, how can I build that trust before people search? voice-verified
Right. voice-verified
How can I identify J that Jordan Cooney is part of my potential target audience? voice-verified
For some companies, that's much easier to very narrowly define a couple of personas or their audience. voice-verified
For a c for other companies that are more utility-based, it's it's probably like much, much harder, it's much more problem-based. voice-verified
But anyway, with the people I'm talking to, how can I influence them in ways that it builds trust before they search? voice-verified
So that when they're ready to search when they have a need, they seek me. voice-verified
out specifically because people actually do that like everywhere. voice-verified
Classic search, AI modes, AI overviews everywhere. voice-verified
The other thing is like there's obviously a lot of context about what types of searches we're talking about. voice-verified
If it's like a basic yes or no type of question, that there's no influence in that, right? voice-verified
Maybe if it's like should I buy X, right? voice-verified
But other than that, these questions are not worth it. voice-verified
So there's a whole kind of type of topics and intents and voice-verified
Prompts that are not worth going after because LM's just answer them off the bat and people are not, they don't want to like double check. voice-verified
Um, but everything else is basically creating content, optimizing content, some technical stuff you need to kind of uh make sure you take care of. voice-verified
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