Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

And a lot of that reminds us on like very classical SEO. voice-verified

And I would argue that the biggest thing that's actually the most impactful thing that's new and somewhat unique to AI search is voice-verified

That people now search, or better said, prompt in much more detail. voice-verified

So they're able to express with much more clarity what they're looking for. voice-verified

And on the other hand, of that marketplace, you have sites and content providers that, for the last two decades, have been trained by search engines, mostly Google, to create content for shorthead keywords. voice-verified

So the biggest difference that I see is being able to identify voice-verified

What are the very specific needs from very specific people that are relevant to my business? voice-verified

And how can I create content for exactly that? voice-verified

Yeah, such a good question because I think there's a couple of different approaches and there is what I'm doing with my clients. voice-verified

So the most common approach right now is to basically use classic keyword research as a starting point and then look for all sorts of like questions and long tail variations of your keywords to uh create content for. voice-verified

with the goal of hopefully like being visible for some prompts. voice-verified

But the the problem is nobody really knows what people prompt. voice-verified

Nobody has that information. voice-verified

I would even argue that OpenAI or Cloud or Google, right? voice-verified

Even if they see the actual prompt data, it's probably not that useful unless you like normalize it and abstract it to a high-level intent. voice-verified

So the what I'm doing with my clients is we're actually going to the people, right? voice-verified

We're we're actually conducting interviews, right? voice-verified

So Newest Born would reach out to you, Jordan Cooney, and say, hey, you know, like we noticed you're a customer or maybe not. voice-verified

We want to do an voice-verified

Interview with you, maybe there's an incentive, or maybe not. voice-verified

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