Kevin Indig
speaker
767 appearances
10 recordings
1 series
first heard Aug 2025
last heard 7 May
Kevin Indig’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.
Appearances
And we want to ask these types of questions, right?
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Like, what do you think of neurosporin?
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Where have you heard about it?
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But also how do you use it?
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How, like, where are you unsure about using it?
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What else are you using besides neurosporin?
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Maybe maybe alobera, right?
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And so you ask all these questions.
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And the beauty is that with AI, you can analyze and interpret them very effectively and at scale.
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So we're turning these interviews into intents, into problems that people are trying to solve.
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We're tracking problems based on these uh intents and and uh problems that we're identifying.
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And we're building content, and sure, like you can you can monitor your citations, referral traffic, uh MAI crawl requests to your website.
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Like there's a lot of hard data that you can then capture, but then
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At some point, we go back to these people or to other people who ask them, okay, like what's your like have you heard of Neurosporin in what context?
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What do you think about it?
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Like, do you think there's something better, et cetera?
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So we're literally conducting user interviews, and we're conducting brand awareness or brand recall studies.
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And you know, my maybe controversial take is that I think that's required now of SEO teams to do.
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Maybe in some cases, product marketing teams already do.
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or UX, like product UX teams, but the reality is that
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Showing 501–520 of 767 · page 26 of 39
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