Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

into the relevance aspect. voice-verified

So anyway, uh long story short, like fig figure out you know, where your people are, provide content in the format that makes the most sense for what people are trying to achieve, and then measure that with the metrics that we laid out earlier. voice-verified

It's a tough one for Google. voice-verified

And I think the biggest sign of that is that AI mode basically looks like ChatGPT. voice-verified

They basically and again, I have uh you know, I my my my theory is that voice-verified

AI mode is Google's end game. voice-verified

That's basically what they're gonna drive more of the search experience towards. voice-verified

And Guten Sunday Pichai has said that on podcast interviews. voice-verified

And and so the fact that it looks so much like ChatGPT kind of shows how big of a threat ChatGPT is to Google. voice-verified

And so I think, you know, we have to be careful because on the one side, um, ChatGPT users are growing fast, referral traffic from ChatGPT is is growing voice-verified

Fast. voice-verified

ChatGPT is the biggest LM referral source. voice-verified

It's growing fast. voice-verified

Users are pretty qualified coming from LLMs. voice-verified

And at the same time, in proportion, the amount of referral traffic and even referral users is still tiny. voice-verified

Right. voice-verified

So I think it is a great time right now to monitor, to go for some quick wins. voice-verified

And I think it's not a good time to throw your SEO strategy overboard and just say we're now voice-verified

Just going after LLMs, right? voice-verified

This is gonna be like a like a sidecar situation for the foreseeable future where you need to be present on both of these tracks or like search engines and uh LLMs. voice-verified

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