Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

But then also like video. voice-verified

I mean, we we spoke a little bit about YouTube. voice-verified

One thing that we found in this study, uh, in this usability study that I mentioned earlier, is that people absolutely prefer videos for voice-verified

Tasks, right? voice-verified

So if they're if they're trying to figure out how to do something, right? voice-verified

Like how to I don't know, apply sunscreen on your back when you're by yourself. voice-verified

Trying to like casually uh um voice-verified

Plant uh yeah, yeah, exactly. voice-verified

Uh but like that we're being so like you you expect a video there. voice-verified

And people will often like either start on Google or directly go to YouTube. voice-verified

And so I think that's a great way there to be present for brands. voice-verified

Sure, there's still some production effort uh for YouTube and videos, but it's come way down. voice-verified

And uh uh and so you want to think about like when does their experience or the part of the user journey require a video or when is the video a better way to consume that experience. voice-verified

By the way, um AIO views like mention YouTube videos a lot more. voice-verified

Um and YouTube generally is a big source of training dar data for LMs, right? voice-verified

So I think it's important to not underestimate it, especially because um we don't have that classic ranking system on YouTube. voice-verified

It's all about uh relevance. voice-verified

Like do you have the answer that an LM is looking for? voice-verified

And do you have some engagement? voice-verified

Even and I'm not even sure about how much the engagement actually plays. voice-verified

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