Kevin Indig

speaker

767 appearances 10 recordings 1 series first heard Aug 2025 last heard 7 May

Kevin Indig’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in May 2026 with 4.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO, Google AIOs & LLMs · 11 Aug 2025 podcast

That doesn't change that some of these things are necessary. voice-verified

And so, like in every case, right, when the playbooks change, it's usually going to be young companies and new startups. voice-verified

startups that are going to roll up with a different team formation that are going to bake this in from day one and then, you know, attack some of these uh incumbents and probably win. voice-verified

Yeah. voice-verified

Yeah, totally. voice-verified

I mean, it's to first of all understand the touch points with your audience, right? voice-verified

There are these kind of like universal platforms like Reddit. voice-verified

I mean, Reddit is on path to becoming the most visible site on the web. voice-verified

Only Wikipedia is bigger. voice-verified

Uh but then there are some of these like very punctuated platforms. voice-verified

So maybe if you're a if you're Nike, right, and you're trying to recover from missing the last, you know, five to ten years, uh, or missing the boat over the last five to ten years, you're competing against on and hope. voice-verified

And whatnot, there's probably like going to be a couple of running forums that are going to be important for you to kind of regain your fans. voice-verified

And so you should really think about those. voice-verified

So you need some sort of like an engagement approach as an SEO, right? voice-verified

SEO is a is a demand harvesting channel, but that's not enough anymore. voice-verified

You need to find your audience and you can do it again do first party research, like customer interviews, and then you need to be present there with them and engage with them, right? voice-verified

You voice-verified

It's a voice-verified

Um again translate a lot of that into content. voice-verified

I mean, Reddit is a gold mine for great content ideas because it's it's mostly based on real unincentivized people. voice-verified

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