Kyle Roof
speaker
143 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Kyle Roof’s voice in public audio — every appearance, attributed to the second.
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Appearances
Happy to be here.
I I'm happy to be a regular guest.
Yeah, I've been doing SEO full time for over a decade now.
Co-founded an an agency, a multinational, multilanguage agency with offices in Phoenix, Berlin, Melbourne, and now Kingston, Jamaica.
Uh spinning off of that agency was the uh the Tool Page Optimizer Pro, which is based off of an algorithm that I developed.
And uh essentially what it does is it helps you write pages that Google will like better than your competitors.
Uh essentially.
essentially uh where you need to put terms, uh how many times and and and specifically where you need to put them on the page, in addition to some other things that search engines like, such as schema and and natural language processing and stuff like that.
SEOs.
Well, every six months of my career, SEO has died.
And uh it has somehow managed to not only survive each of those deaths, but has flourished and continued to grow.
And I don't really see this being any different from any other of the previous deaths of SEO.
In particular, when AI really made a splash uh in Q1 of 2023, that was really supposed to be the death knell of it.
And yet here we are, filming in September of 2024, and uh it still seems to be going strong.
So AI is not the end of SEO by any means.
You know, there's still an algorithm that uh search engines are using, and as long as there is an algorithm, there will be
Optimization of that algorithm.
The only time we're in trouble is when if if ever gets the point that humans are curating results.
But uh but after that, as long as it's a computer that's doing math, there will always be optimization.
So the thing that I think AI does really quite well is it can help you speed up some content ideas, generating where you might want to go with what you're going to write on your website.
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