Kyle Roof

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143 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Kyle Roof’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Is SEO Dead In The Age Of AI? · 2 Oct 2024 podcast

But I think it's very important to understand that AI can't do SEO.

What it can do is if you're bad at SEO, AI is gonna help you do bad SEO faster.

That's that's where it's gonna take you.

And so it's not going to mag you're not gonna be able to magically push a button and instantly start ranking for things simply because you're using some sort of AI tool.

Uh you're still going to have to optimize those pages.

There's still going to be techniques involved that are way outside the purview of any large language model uh that anybody has access to today.

We do bark.

Well, the thing that I would push back against is is that the amount that things have changed.

I've been running tests on Google's algorithm since twenty fifteen.

I have a patent, a US patent on determining if something is or is not a ranking factor in Google.

And in the last six months, um since a lot of these more recent updates, especially with AI, I've revisited the majority of my tests that I ran in.

twenty fifteen and I hate to break it to people, but they all still work.

All the factors that were there in twenty fifteen are still the same factors.

Now Google does kind of turn the dials a little bit and they pull the levers and and that can change the importance of certain factors or or how much they weigh within the algorithm.

But that's always been.

Mm-hmm.

You know, the these factors do change a little bit keyword to keyword, niche to niche.

And that's something that actually as an SEO, that's what you need to figure out when you're doing your job for a particular type of term that you're trying to rank for.

And AI really hasn't impacted that at all.

Actually, not one bit.

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