Kyle Roof
speaker
143 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Kyle Roof’s voice in public audio — every appearance, attributed to the second.
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Appearances
And when you look at when Google changes things, you have to think about a bell curve, they change the stuff on the end, that 10%, 15% on either side of the bell curve, but the core part remains the same.
same and even through any recent AI, whatever you like, type of uh implementation that they may or may not be doing.
Um and I would argue they're doing very little AI implementation to the core part of the algorithm.
It all it all remains the same.
And so the stuff that you needed to be doing in 2021
In 2022, and it is still the same in 2023 and 2024, in spite of the uh the quote unquote AI boom.
So people always like to chase shiny objects, new techniques, and it's really easy for people to say the sky is falling.
And I think that's their their their favorite thing to do is to say that the sky is falling.
Now, one thing that has happened though is that there are certain types of
Those are are sites that are often affiliate based, sites where a site will rank for a particular term, but in order to complete the sale or to convert or to do the thing that the person might want to do, they have to go somewhere else to do it.
Google dislikes those sites and they've been host Google's been hostile to those sites for five, six years.
Right.
And in the last couple of updates, they've been extremely hostile.
Now that crowd does make up
A big portion of SEOs, and as their livelihoods have been impacted, uh, it kind of gets this doom and gloom out and the kind of attack on AI that oh, it's this AI thing's also going on.
And I think a lot of those concepts get conflated on what is actually happening within the SEO industry because people say, Oh, SEO's completely changed.
Well, Google's really just taken these sites that they don't like very seriously and gotten rid of a lot of them.
Right.
Uh and those
people are a very vocal segment of the SEO community.
Showing 41–60 of 143 · page 3 of 8
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