Lauren Kingsley

speaker

593 appearances 1 recordings 1 series first heard Aug 2026 last heard 4 Aug

Lauren Kingsley’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.

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The Home Service Expert Podcast · Lauren Kingsley | Meet the $5.1B Operator Home Service CEOs Keep Calling · 4 Aug 2026 podcast

And then if you flood it with aggregators and then they start declining, then you're going to start to rotate out your sales team and then you're creating a lot of friction points.

And so to your point, hiring in advance 100%, do the same thing with your canvassers, start creating the brand recognition.

I would also ensure that you're getting your phone numbers for them localized.

So that way that shows up from a branded perspective in your call center.

from that area.

I would also make sure that you are setting up retail in those locations.

I 100% all day will recommend starting Greenfields with field marketing, without a shadow of a doubt.

And then beefing up your sales staff from the field marketing leads, and then start to turn on your digital channels from there.

I think it depends on where you're greenfielding and the results.

There are certain greenfield, like, for example, when I was with, you know, Renewity and Mad City, you know, we had certain markets where we would greenfield and the momentum was just insane.

And we would do, you know,

we would be able to do more because of the specific markets that we were greenfielding.

Whereas we had other markets where they were challenging and then there was a lot of credit declines and then there was a lot of turnover.

And so one thing that I would say to any CEO is lean into your momentum.

Your momentum is there for a reason.

Don't scale back.

So if you're getting momentum somewhere, you're getting sales, beef up.

Maybe the goal needs to be adjusted to something, to an even bigger goal.

Dream bigger.

If you're having friction in your greenfield markets, then maybe you should be scaling back and go back to basics and start with...

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