Lauren Kingsley
speaker
593 appearances
1 recordings
1 series
first heard Aug 2026
last heard 4 Aug
Lauren Kingsley’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
greenfielding, doing the field marketing play.
So you're building your brand and you're creating your own lead flows there first before you start A-B testing on the digital front.
Costco, Sam's Club, Menards.
You're pretty much naming a majority of them.
Ace Hardware works, but it depends on the zip code.
So you should always leverage your zip code knowledge and understanding demographics in that area.
So if you're...
that's key, like having your zip code strategy down to a science.
No, not at first.
No, I would.
Yeah, but I mean, if I have a massive team and they're a bunch of A players, then I'm probably going to want to diversify what they're focused on and not just put them all into the retail.
I probably want to send them out into capturing more, you know, events and other types of things.
I want to be able to, you know,
set an overarching, here are the expectations, and then here's what success looks like.
You may rotate in and out of retail and or events and or
canvassing and it really it just depends on and this is why having visibility having a a live map of your zip codes by product by close rate by roi like what is happening there what is working because we should be able to have growth levers that we can turn on and off at any given moment
And our team should be in on this path of continuous improvement and knowledge and learning and understanding that, hey, if we turn on this growth lever, that means that you go, you go do this.
And from a leadership perspective, leaders know, hey, you know what?
We were starting to get a lot of momentum shift towards the event side.
We're going to allocate some of our headcount from that.
Showing 461–480 of 593 · page 24 of 30
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