Lauren Kingsley
speaker
593 appearances
1 recordings
1 series
first heard Aug 2026
last heard 4 Aug
Lauren Kingsley’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
It's about putting it in language that resonates and really it's dollars and cents.
So how many dollars are you putting into your marketing spend on a monthly basis?
And what is your return on your investment?
What is your set rate, your contact rate?
And when we put it into those terms, they see that, hey, you know what?
If I do look at Google spend or marketing spend year over year, marketing spend is up and the set rates and issue rates and demo rates are down.
And so then they start to realize that, you know what, last year people were using AI search 6% of the time.
This year we're already at 60% of homeowners in our markets already.
are using AI to determine, and even if they are using the search bar, even if they are using the Google search bar, they're getting an answer before they even click the website, right?
And so it is absolutely mission critical for any company right now to really dive into how can they ensure that they are searchable and findable and that their brand is consistent across everything.
right well roy williams says own half the market be on every radio station and it'll resonate with everybody but you know that's very expensive to do and it works i think well i think that it depends on how you first and foremost what i've seen happen a lot of times is where a company will over leverage certain sources and then they are now at risk or
They're not looking and evaluating their organization across what could happen from because they're so honed in on what's happening in the day to day.
They don't zoom out and look at the macro impact that catches up with them three to six months later.
And so let's say somebody is within one state for, you know, starting out.
They have one state.
They're starting to expand in that state.
And then there is a massive storm that comes in and knocks out one of your main markets.
So you're not diversified from from that aspect.
The other aspect is that.
there are so many companies that this is really interesting because I always say, start with the end in mind.
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