Lauren Kingsley
speaker
593 appearances
1 recordings
1 series
first heard Aug 2026
last heard 4 Aug
Lauren Kingsley’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Aug 2026 with 1.
Appearances
They're,
they don't have any rhyme or reason when it comes to their marketing goal setting or the channel mix.
They're just, they're talking to people and the industry and they're hearing that, hey, this works, this works, this works, let's try this.
And they're kind of, it's like throwing spaghetti at the wall.
So first things first is what is your goal?
What is your net sales goal for the year?
Are you achieving growth?
And what is your EBITDA goal if you're a larger organization?
And then we're going to work backwards from there.
How many raw leads do I actually need?
What is the net sale that I need?
And then we also have to ensure that we are automating capacity planning as a result of that and understanding capacity challenges within the markets that we're in.
And so we have to evaluate too, and not just on a market by market basis, but on a zip code basis, we need to have a zip code strategy.
What zip codes are we effective in?
Which ones are we not?
Where are we applying spend by product where there's no ROI?
Where are we losing revenue?
You know, I was just doing this with one of my companies this past month.
We were evaluating June results.
I told we reduced revenue.
Showing 161–180 of 593 · page 9 of 30
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