Lisa Bilyeu
speaker
1,143 appearances
6 recordings
5 series
first heard Nov 2024
last heard 20 Dec
Lisa Bilyeu’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Dec 2025 with 1.
Appearances
So eventually I just said, okay, I know I still have to reach a goal. I have to command respect with the team. Otherwise I'm never going to succeed. We're not gonna be able to ship these bars out in time. So I said, what do I know? Forget about all the lessons that I'm reading. What's in my heart? And in my heart was they were guys who loved hip hop. I'm a freaking hip hop fan.
I grew up in the 90s. I wasn't listening to pop music. I was listening to Tupac, Biggie. I wanted to be a rapper. If I really could in another life, Ilana, I would be a rapper. So in saying that, I was like, hang on, this is something that's really genuine. I freaking love Tupac so much that I know half of his music. I probably know 90% of the lyrics because I've learned them so much.
So I was like, I love freaking rap music. These guys like rap music. On a busy day, instead of cracking the whip, if you will, and just yelling and being like, work harder, work more. I'm just going to connect with them. And so I went out to the store. I bought these big speakers. I put them in our shipping facility.
And every time we had these big orders and we were on a clock because you've got these big trucks coming to pick up the orders, I would blast the music and I'd be like, all right, guys, who can rap faster than me? Now, what I would do is when I would use rap as the analogy, right, because we would have to wrap pallets with plastic and
Now, what they don't realize is by the time I hired them, what they didn't realize is that I used to do their job. So they saw me as this woman that's working in the office that doesn't have any idea about what they're doing. And what I realized was I needed to show them that I knew what it was like. I needed to show them that I knew how hard you had to work in this department.
And I had to make it fun. No one wants to just work hard. So I would do these competitions. And with Blast Tupac, I would have these rapping competitions where I would make people try to see who could beat me with rapping these big palettes. And I'm quite speedy. So like we would rap while rapping to Tupac. So you're doing the double entendre, right? You're rapping and you're rapping.
And at the end, if someone beat me, I would give them free quest bars. Now, what that did, multiple things. That number one showed the team that nothing was ever beneath me. I was willing to do exactly what they were willing to do. It showed them that I wasn't stuffy, that I actually had something in common with them.
And that was the fact that we appreciated rap music for the lyrics, the meaning behind it, et cetera. And it showed them that I was willing to be a teammate, that when things get hard, I was willing absolutely to roll up my sleeves and jump in with them. Now, over time, That absolutely commanded respect.
That wasn't something I learned in a book and that wasn't something that anyone could teach me. It was just me stabbing in the dark, trying a bunch of things and then realizing the thing that worked for me and connected me to my team.
Now, I know that was a really long story, but I take that and I echo that type of thing in everything I do, whether that's building my YouTube channel, whether that's building impact theory, that idea of as a leader, you need to show by example, you need to be a part of it, people need to have fun. And now I use laughter as a metric in my company to know how my team is emotionally.
So that's really a big lesson that I learned in that whole scenario.
And that EQ that you mentioned is really coming from the fact that I had terrible EQ is how I used to see it. I would take everything personally. Everything was emotional and everything was based on emotion. Well, I feel this, so it must be true.
And what I realized is every time I match my feelings and emotions to the goals I'm trying to get to, I realized that a lot of the time my emotions were actually getting in the way. because I would take things personally. And that's where I started to go, okay, this doesn't serve me.
And what I understand about emotions is the fact that if I don't eat for, let's say, 10 hours, I know I'm gonna get moody. I'm gonna get agitated. If we all know as humans, we all act like that, Why do we not think that emotions are going to be driven by multiple sources? So when I get overwhelmed or let's say I make a decision from an emotional standpoint, well, what if I'm tired?
What if I have eaten sugar that day? What if I just had an argument with my husband? Do I think that that decision is going to be done with clarity? No. All the things that I've just gone through are going to fog my decision making. And I just call myself on that.
Instead of trying to hide it, instead of trying to be embarrassed by it, I just say, right now, I'm really irritable, so I can't make any decisions. I need to go and eat. I need to sleep. I need my nine hours. What are the things that are going to allow me to have what I call emotional sobriety? And emotional sobriety is when you are not allowing your emotions to make a decision.
Now, it's not that I don't think emotions are important. I actually think emotions are very important because they're going to be signals to tell you something that you may be ignoring. If you're irritable, okay, well, what are you ignoring? Don't ignore the feeling. Actually address, why am I feeling like that? The problem is, I think, then people, they don't do that work.
And so they take their feelings as facts. And I'm very aware that my feelings are not facts. So now when I approach a situation, I address why I'm feeling a certain way, but I then try to see the scenario for what it is instead of how I feel. And if people still aren't with me, here's the perfect analogy. Have you drunk an alcohol before, Ilana? Of course. Okay.
So what do you like if you had one shot of vodka?
Okay, there you go. So what I was going to say is the shot number one, I get giggly. Shot number two, I'm very loud. Shot number three, I'm dancing on the table and kissing the security on the way out of the club. I just know that with every shot of vodka, I am going to have a response that in a way that doesn't actually align with who I really am.
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