Lisa Bilyeu

Yeah, so identifying the goal is going to be super important because so many people are like, oh, I haven't reached my goal yet.

Then how do you know if you've reached it or not?

Because you haven't actually drilled down into what that means.

Oh, what's your goal?

So what does empowerment mean?

To empower people.

Then how do you know if you've reached it or not?

I want someone to interact with a piece of content of mine and then they make a change in their life to better themselves.

Because you haven't actually drilled down into what that means.

So what does empowerment mean?

All right, now you've actually drilled down.

I want someone to interact with a piece of content of mine and then they make a change in their life to better themselves.

You said you're doing a piece of content.

You said that when someone watches it, they change.

All right, now you've actually drilled down.

Now you've got a way and a mechanism to know how many people have seen my video.

You said you're doing a piece of content.

You said that when someone watches it, they change.

If I want to do it on a global scale, I want 100,000 people to watch 10 of my videos consistently for the next month.

Now you've got a way and a mechanism to know how many people have seen my video.